Brief once.
Context fills the rest.

What this tool is

Context by In Cahoots is a browser-based campaign management tool built and operated by Caitlin Reilly trading as In Cahoots Group Pty Ltd. It is designed to help music and cultural industry professionals manage campaign setup, naming conventions, budgets, and planning tasks.

What we collect

When you sign in with Google, we store your name, email address, subscription plan, and a Stripe customer ID for billing. No tracking pixels, no analytics, no advertising cookies.

Your campaign data — project names, budgets, dates, briefs — is saved in your browser's localStorage by default, and may sync to our cloud database if you are signed in.

Third-party services

Supabase (database, auth — Sydney, AU) · Stripe (payments — we never see your card) · Google Sign-In (authentication) · Google Fonts (JetBrains Mono typeface) · Vercel (hosting).

No data sales or sharing

In Cahoots does not sell, trade, or share any user data with third parties. Your data is used solely to provide the service.

Contact

Questions? Contact Caitlin Reilly at hello@contextfor.me.

Full Privacy Policy → · Terms & Conditions →

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How tools connect

Fill in Master first. Everything else reads from it — artist, dates, budget, platforms. The whole point is you only type things once.

01 — Master

Project name, code, dates, budget. Fill this in first and everything else wakes up. The brief at the bottom writes itself as you go — that's what lands in your Export pack.

Dates are the most important thing. Key milestones, launch, deadline. Fill those in and the rest starts making sense.

02 — Budget

Split by phase, then by platform. Add a City tier if you need per-market spend. Enter actuals mid-campaign to keep track of what's actually gone out the door.

03 — Timeline

Appears once you have dates. Gantt view of campaign phases, progress tracking from Countdown, and momentum graph from your Updates. The visual proof that things are (or aren't) on track.

04 — Naming

Project codes, Meta ad naming conventions, file structures. Use this before you build anything so six months from now you can still find things.

05 — UTM & Links

Build UTM-tagged links so GA4 knows which post sold the tickets. Shorten the ugly URLs for organic posts, Linktree, or anywhere a link needs to look intentional.

06 — Countdown

Each milestone gets a card: name, capacity or target, current progress. Percentage does the maths. Log updates over time and it builds a history — which feeds Timeline and Run-Home.

07 — Updates Log

Your campaign diary. What's actually happening — ticket numbers, strategy pivots, client conversations, things that worked, things that didn't. One sentence is enough. Six log types, plus an AI summary button for when you need the highlights.

08 — Run-Home

The final stretch before your key date. Reads from Master, Budget, Countdown and Updates to generate a specific action plan. The more you've filled in elsewhere, the smarter this gets. Unlocks once you have dates set.

Before generating: Update your progress numbers, check Budget remaining, log what's working in Updates. Garbage in, garbage out.

09 — Export

Pulls from everything — Master, Budget, Timeline, Countdown — and generates a formatted client pack. Campaign overview, platform strategy, budget summary, milestone status. Works for sign-off, mid-campaign updates, or wrap report drafts.

10 — Milestone Exports

Export your milestones as an .ics file. One download, straight into Google Calendar / Outlook / whatever. Announce dates, on-sale, shows, ad flight starts — they all land as events.

11 — Hours

Scope a project, build a quote, log your hours. So when a client asks "how long did that take?" you have a real answer. Also handy for knowing when you're working for free.

12 — Clipboard

Quick-copy snippets you type twelve times a day. Ticket links, social bios, canned replies, access codes. Save them once, one-click copy forever.

13 — Audience

Track platform metrics over time — Spotify listeners, Instagram followers, email list size, TikTok, YouTube, Facebook. Log the numbers periodically so you can see what actually moved during a campaign.

14 — Wrap

Campaign's done? Close it out. Final ticket numbers, budget reconciliation, wins, lessons, client quote, audience growth. The structured debrief that seeds every future case study and client report.

Common workflows

Starting a campaign — New Project → Master (dates first) → Budget split → Naming conventions → add shows in Countdown. Log baseline numbers in Audience.

Weekly check-in — update ticket counts → log a note in Updates → check Budget remaining → generate Run-Home plan if the dates are close.

Client update — update Countdown → open Export → paste in the AI summary from Updates as campaign notes. Look organised.

Campaign wrap — final ticket counts in Countdown → update Audience metrics → open Wrap → capture wins, lessons, client quote → Export the pack.

Taking over mid-campaign — create project, fill what you know, log a Note in Updates with whatever you inherited, enter spent actuals in Budget.

Multiple campaigns — each one is its own project. Switch from the top bar. Project codes keep everything separate.

Projects, Demo + Guest mode

Projects — each campaign lives on its own. Switch from the project strip up top.

Demo mode — three sample projects (a tour, a festival, a charity gala) with realistic data. Poke around, then exit when you're ready for the real thing.

Guest mode — use all tools, save nothing. Good for one-off work or showing someone how it works without leaving fingerprints.

Keyboard shortcuts — press ? anywhere to see them. G + a letter jumps straight to any tool.